Note 6. Goodwill

The Company recorded goodwill in connection with the acquisition of Verus which closed in November 2020 and in connection with the acquisitions of Red Barn, E4:9, LiveBy and Epic which closed in 2021. These acquisitions have been accounted for using the acquisition method of accounting. Under the acquisition method of accounting, the Company allocated the total purchase price to the tangible and identifiable intangible assets acquired, and assumed liabilities based on their estimated fair values as of the acquisition date, as determined by management. The excess of the purchase price over the aggregate fair values of the identifiable assets was recorded as goodwill.

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The changes in the carrying value of goodwill by segment as of June 30, 2021 are as noted in the table below:

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(a)– Other comprises goodwill not assigned to a reportable segment.

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There are no accumulated impairment charges as of June 30, 2021 and December 31, 2020.